What belongs together
Price belongs with the room, occupancy, meal plan, taxes, payment and cancellation conditions that produced it. Media, loyalty, added value, device, geography and search context can also change the outcome.
Separating those elements creates false equivalence. Reconnecting them creates a decision the hotel can trust.
Normalization before decisioning
Labels and structures vary across channels. A commercial system must understand whether two rooms or conditions are genuinely comparable before it recommends a response.
Normalization is therefore not a formatting step. It is part of the intelligence layer.
Evidence after execution
The same connected data should remain available after the response, so the hotel can understand what happened and why.
Snapshot evidence turns automation from a black box into a governed commercial process.